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Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the …
This classic text, by a prolific author team, explores the social, economic and technological factors that have fundamentally changed consumer behavior in this age of digital ubiquity.
He acts as a consultant to numerous companies on consumer behavior and marketing strategy issues and often speaks to business groups throughout the US and overseas. In addition to this text,...
Discover the captivating dynamics of consumer behavior in this insightful book by Michael R. Solomon. This essential guide explores the profound impact of marketing on our daily lives and how products, …
Our resource for Consumer Behavior: Buying, Having, Being includes answers to chapter exercises, as well as detailed information to walk you through the process step by step.
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