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Feb 9, 2010 · By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by …
Dec 1, 2001 · In Emotional Branding, Gobé has done a masterful job of describing how to bring a brand to life and to imbue it …
Emotional branding for women, Gobé says, needs to address five key needs: respect, individuality, stress relief, connection, …
A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or …
Marc Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world's top ten brand image creation firms. His …
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Neuschwanstein Castle Tower Interior
