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VALARIE ZEITHAML is Distinguished Professor of Marketing Emérita at the Kenan-Flagler Business School of the …
Mar 13, 2017 · Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy …
The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to …
Since receiving her MBA and PhD in marketing from the Robert H. Smith School of Business at the University of Maryland, …
Dec 15, 2010 · Services marketing strategy focuses on delivering processes, experiences, and intangibles to …
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