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Grounded in the view of marketing as a value-creation process, the book provides a framework and practical tools that help managers tackle business challenges and capitalize on market opportunities.
Jun 1, 2025 · Strategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the …
Jun 1, 2025 · Strategic Marketing Management presents the core principles of marketing strategy through a structured approach to marketing management. It provides a clear framework and practical …
Strategic Marketing Management presents the core principles of marketing strategy through a structured approach to marketing management. It offers a framework and practical tools that enable managers …
In this context, this book presents an overarching framework for identifying, analyzing, and solving marketing problems that incorporates both strategic and tactical aspects of marketing management.
Jun 1, 2025 · In addition to his research and teaching, he has served as an Academic Trustee and Academic Fellow of the Marketing Science Institute and advises companies worldwide on issues …
Strategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the view of …
Find 9781936572595 Strategic Marketing Management - The Framework, 10th Edition by Alexander Chernev at over 30 bookstores. Buy, rent or sell.
This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, …
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for …
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